The Natural Growing and Small Farm Reader

The Natural Growing and Small Farm Reader is a collaborative book project.  The book is intended as a reader-a collection of articles, essays, stories and papers dealing with a particular subject matter.  The first book in the series will be focused on projects suitable for a Natural Growing Farm and Homestead.  This covers permaculture, certified organic, all natural, and wild harvested foods, be they plant, animal, fungi, livestock or fish, from growing, to harvest, to processing, to marketing.  The scope of the first edition includes renewable energy, structures, habitats and shelters.  There is a great deal of latitude for the writers.

1 Overview
2 Submission
2.1 Copyright Permission
2.2 Contact Information
2.3 Editing
2.4 Bio
3 Kickstarter
3.1 Estimated Price
3.2 Rewards
4 Marketing
4.1 Ongoing Efforts
4.2 Wholesale
5 The Series
6 Advertising
6.1 Product Placement Fee
6.2 Sales

1 Overview
You are invited to write an article or paper, 1000-3000 words, pertaining to a specific area in which your have competent knowledge and experience.  If, in your opinion, your paper falls within the scope of the subject, feel free to submit it.  The best 100 papers will be selected.  The paper will be non-fiction and of sufficient length to fully communicate the subject.  Photos may be included.  For the sake of keeping publishing costs down, they will be printed in greyscale.  This will be original work.  If it has been previously published, in print or electronically, it will not be accepted without written permission of the copyright holder.

The finished book will be offered on Kickstarter.com in order to raise the estimated $8500 required to produce the first printing.  

The collaborative effort extends past content to include promotion.  As an incentive to promote the book, after the first 500 copies are sold, $5 from the sale of each copy will be paid to the writers.  For 100 writers, this works out to $.05US/writer/copy sold, starting with the 501st copy.  In addition, those who wish to sell the book from their website can earn a $4 commission on the sale of the book via affiliate advertising.  Compensation will be paid in $50 increments or annually.  

If your paper is not selected, do not despair.  There will be other editions with other topics.  

2 Submission

Complete, spell-checked, thoroughly reviewed papers may be submitted via email to kpeavey@live.com as an attached document.  Acceptable file formats include: text document (.txt), Adobe Acrobat file (.pdf), or Microsoft Word Document (.doc).

2.1 Copyright Permission

The writer holds all copyrights to his work.  Prior to being included in the book, written permission must be signed by the author and physically sent to me via snail mail.  Writer will receive the address upon approval.
 
2.2 Contact Information

Writer must submit contact information, name, phone, and mailing address.  Information must be kept up to date.  If information is not kept up to date, royalty checks can not be sent.

2.3 Editing

In the event a paper requires editing prior to publication, the writer will be contacted, asked to perform such editing and submit the edited paper for reevaluation.

2.4 Bio

Write a brief biography, a short paragraph, telling the world about yourself.  This will be added after the article and can include the URL to your website or blog.

3 Kickstarter

When the book is complete and ready to publish, a Kickstarter campaign will be initiated.  Preliminary estimates suggest the goal of the campaign will be in the $8-$12k range.

3.1 Estimated Price

The cost of publishing, bar code, ISBN, ground freight to here, packaging, shipping to buyer, all suggest a retail price in the $25 range, plus $4 to $5 for US shipping.  This includes $5/copy for the writers and surplus going towards the Farmland Fund.   This price is an estimate.  I have more homework to do in order to get this price down, and it has been adjusted downward a couple times already.

3.2 Kickstarter Rewards

$10 or more
    Listed in the website as a sponsor
$25 Early Bird
    Book
    US Shipping Included
    Add $20 for Shipping Outside the US   
    Limit 200
$30
    Book
    US Shipping Included
    Add $20 for Shipping Outside the US   
$50
    Book
    Listed in the book as a sponsor
    US Shipping Included
    Add $20 for Shipping Outside the US  
$75
    Book signed by the Editor
    Listed in the book as a sponsor
    US Shipping Included
    Add $20 for Shipping Outside the US 

4 Marketing

Kickstarter is the first phase of production and marketing.  Since the information in the book is timeless, further marketing efforts will be developed to maintain sales.  As a collaborative project, everyone can be involved in promoting the book with reviews, links, and spreading the word on social networking sites.
 
4.1 Ongoing Efforts

The biggest factor in continued marketing is the next volume.  The series is designed to be a set.  The target audience will benefit from each successive issue.  All volumes will be available on the website in perpetuity.  Other efforts include offering the book on the website, banner ads on other websites with a commission involved, listing on Amazon, and direct marketing to bookstores.  For comparison, the Foxfire Book series has sold 11 million copies.

This is a collaborative effort.  Once the project is out of the kickstarter phase, the writers and other interested parties will be able to sell the book through an online affiliate program, receiving a commission.  At this point the numbers suggest that commission will be in the range of $4-5 for each copy sold.  Widgets, iForms, text links are being developed which will allow anyone to register as an affiliate, promote the book, and earn a commission. 

4.2 Wholesale

Wholesale marketing is surely a potential avenue.  The $5/copy sold being paid out to the writers may need to be adjusted to achieve a wholesale discount which is suitable for the book industry.  Typical wholesale discount is 45% off the cover price.  This does not leave a great deal of room to work with.  A New York Times Bestseller author would expect to earn somewhere between $1 and $2 per copy sold, depending on the contract.  

With the level of technology in the world today, I am strongly leaning towards the notion of ONLY marketing the book through websites and affiliates.

5 The Series

The subject matter is far too broad for a single edition.  A small farm at any stage would benefit from a continuous flow of new ideas.  The nature of the Farmland Fund brings a need for a long term fundraising effort.  There are people everywhere with great ideas and a use for a residual income.  With all this in mind, the natural course is to create a series, with each edition having a different focus.

Volume I
Natural Growing, Farm and Homesteading Projects

Volume II
Market Gardening, Craft, and Farm Income Edition

Volume III
The Kitchen, Preserving the Harvest

Volume IV
Homesteading

Volume V
Tools, Jigs, Contraptions, Inventions

Volume VI
Frugal Living

Volume VII
Community

Volume VIII
Livestock

Volume IX
Adding Resilience

Volume X
Natural Fertility and Pest Control

Volume XI
Stories, Memoirs, Tales, Anecdotes

Volume XII
Orchards

Volume XIII
Perennials, Berries, Vines

Volume XIV
Wildcrafting

Volume XV
Seed Saving, Developing Cultivars

Volume XVI
Aquaponics, Hydroponics, Ponds

Volume XVII
Terraforming

Volume XVIII
Structures, Sheds, Yurts, Tents, Cabins, Outbuildings

Volume XIX
Renewable Energy

Volume XX
Supplemental Reference Volume

6 Advertising

This is not a magazine.  The timeless nature of the books and successive print runs make advertising unsuitable for including in the book.  Advertising is possible, and can enhance the potential of the Kickstarter campaign by offering additional value to the buyer in the form of samples.  The idea is to approach potential advertisers with the Collaboratived Book Project, presenting it as an opportunity to advertise their product to a highly targeted group who would be most interested in their product.  An example would be a seed company.  The seed company could place a sample of their seed to be sent along with each book.  A catalog is possible, as would be a coupon and flyer.
 
6.1 Product Placement Fee

An advertiser would pay a placement fee and would need to get thier product in place before the books are shipped out.  For a flyer, coupon, or small item such as a seed packet, the placement fee would be $0.50 per unit, paid in advance 1000 units at a time.  The Kickstarter campaign would suggest how well the book is being received, and show the early momentum of the book project.  Special Handling and Shipping Fees would apply for catalogs or larger samples and would need to be determined for each case.

6.2 Sales Opportunities

There is no way I can contact hundreds of potential advertisers.  It will be possible for a highly motivated individual to contact advertisers with product placement information.  There would be a commission paid to the salesperson.